The Engaging News Project envisions a vibrant American news media that more effectively empowers the public to understand, appreciate, and participate in the democratic exchange of ideas.

We work to accomplish this goal by testing web-based strategies for informing audiences, promoting substantive discourse, and helping citizens to understand diverse views. At the same time, we analyze business outcomes, such as clicks and time on page. Systematic testing provides valuable information about what works, and what doesn’t. And by advancing both journalistic and business goals, the techniques are designed with contemporary newsrooms in mind.

The Engaging News Project is housed at the Annette Strauss Institute for Civic Life, part of the Moody College of Communication at the University of Texas at Austin.

Funding and Partners

We are grateful for project support from the following organizations:





All media inquiries can be sent to:

Katie Steiner, Communications and Program Coordinator