In the weeks leading up to the 2016 election, we surveyed Snapchat users about their use of the app, specifically for news and politics.
We seek out ways for news organizations to improve online engagement with their readers.
In the run-up to the 2016 general election, local news outlets focused less and less on coverage of issues, with coverage of corruption and scandal receiving more page views and social referrals.
People who receive mobile news notifications more frequently visit the corresponding news applications.
Do audiences engage more with news coverage of campaign strategy or issues?
In response to a newspaper series on the issue of poverty, the public tweeted more about poverty. The discussion, however, lasted only a short period.
We tested whether headlines written using varying levels of uncertainty prompt different reactions.
As news habits change, it’s important to understand what is available for news audiences across various platforms.
Solutions-oriented headlines yield a modest increase in clicks over non-solutions headlines, but other factors may also affect clicks.
There are benefits to newsrooms using solutions-based journalism, but it is not a cure-all for audience engagement.
We found that solutions-based reporting may be an effective journalistic tool that serves the needs of both audiences and news organizations, and that it has the potential to increase reader engagement.